The intersection of advocacy and the supply chain in the world of sports, particularly during events like the World Cup, plays a crucial role in promoting transparency, sustainability, and ethical practices. As one of the most significant sporting events globally, the World Cup attracts attention not only for the thrilling matches on the field but also for the complex supply chains behind the scenes.
The city of São Paulo, Brazil, is a vibrant and bustling metropolis known for its rich culture, diverse population, and love for sports, particularly football. As the largest city in Brazil and a major hub for economic and cultural activities, São Paulo was a key player in hosting the FIFA World Cup back in 2014.